Playa, as the locals call it, is a beach-side city located on the coast of the Caribbean about 45 minutes south of Cancun.
Playa has changed dramatically in the last two decades from a relatively quiet, laid-back beach town to a bustling destination full of boutique hotels, nice restaurants and trendy bars. It is more tranquil than Cancun but in high season it can be pretty buzzing, especially along 5th Avenue, the central street, around which visitors gravitate.
There are lots of Europeans in Playa, mostly from Germany, Switzerland and Italy and tourism from the US and Canada continues to grow. The diversity of cultures makes Playa a highly desired destination offering an outstanding experience for visitors.
The beaches at Playa are beautiful and perfect for children due to the relaxed surf. A short ferry ride from Playa will bring travelers to world-class diving and snorkeling on the island of Cozumel.